Jean
Cummings CPRW, CPBS, CEIP, M.A.T. is the President
of GigResumes.com and Personal Branding Strategist
and Resume Consultant for MyBizOffice.com (top
resource for the contract workforce). She provides
consulting support to independent contractors
as they seek to clarify and express their personal/business
brands. Working collaboratively with clients,
she helps them develop marketing strategies fueled
by lucid, brand-driven written materials such
as resumes, brand-driven biographies, project
summaries, and copy for Websites / Web Portfolios.
GigResume.com
Services
1. Personal Brand Development: A consultant's
business brand is closely aligned with his/her
personal brand. What is yours? Building a
strong personal/business brand will enable you
to define your market niche, laser-focus your
marketing efforts, and stand out from your competition.
Jean works with you to distill your complex
career and independent practice into an authentic,
potent personal brand - enabling you to better
compete in a marketplace dominated by highly branded
individuals and companies.Your articulated
personal brand them becomes the common theme throughout
your marketing presentation : written marketing
materials, website, blog, email signature, office,
stationary, qualifications summaries, in fact,
every customer-facing aspect of your business.
2. Marketing Communications for the Independent
Contractor / Consultant : Do you have a set
of marketing communications designed to reinforce
your brand and convey your unique value proposition
that will ensure a steady stream of high-value
business? Top-quality marketing materials
excite positive attention, distinguish you from
your competition, and help you close contracts
with potential clients. Some of the documents
developed are :
- Consulting Resume
- Brand-driven Biography
- Critical Project Initiatives
- Capabilities Statements
- Marketing Letters
- Proposal Letters
- Technical Addendum
- References & Testimonials
3. Website Development : Do you have an online
identity that will help you market your business
services or products? Increasingly, employers
turn to web research to find out more about the
individual they will be retaining. A well-crafted
website and/or blog will ensure that , when potential
clients conduct a search on your name, they will
view an advertisement for your business that motivates
them to contact you.
4. Coaching : Do you have questions about
how to set up, grow, brand, and market your business
/ practice? Jean offers flexible coaching
services to meet your needs throughout your marketing
life cycle in :
- Business Development Coaching
- Brand Strategy Coaching
- Sales & Marketing Coaching
Coaching will help you with questions such as
:
